MAGAZINE WORDMARK
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Blurb is a contemporary literature publication that highlights the work of
experimental writers who ‘blur’ the lines of what writing is.
SKETCHING
DIGITAL ITERATIONS
FINAL WORDMARK
• Heavy, simple, and grounded typeface
• Emphasis on ‘blur’ through extension of 'r' to represent aforementioned blurring of lines, and also conveys motion
• Typeface feels young and gender-neutral
• Much more approachable and less formal looking than many literary publications
FURTHER PUBLICATION DETAILS
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PROPOSAL FOR TYPE STANDARDS + IMAGERY
IMAGERY:
• abstract forms/colors that imply a mood for the written work
• letting readers imagine things for themselves; creating a space that encourages personal creativity and is open for interoperation.
• avoid using straightforward images (if any, just partial or distorted to create abstraction)
• less emphasis on physical & material, more on emotional
• intentional color usage, leaning into meanings
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This is part of an ongoing publication project, stay tuned for more!